Hotel Wi-Fi cost or ROI?

Hoteliers are adopting an increasingly diverse array of strategies to generate money from hotel Wi-Fi to cope with the strain device-toting guests can put on a property’s bandwidth.

“The subscription model, which had been the previous way to offset the cost of Wi-Fi, is falling by the wayside,” said Brendon Kensel, president of MediaShift.

Kensel said that tiered bandwidth models, with lower-speed free Wi-Fi and higher-speed for a fee, are starting to increase in popularity, as well as Wi-Fi supported by 15- to 30-second splash ads displayed upon login.


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